See every device, everywhere.

Sensorwe was founded by Ignacio Delgado, a Madrid-born, US-based operator with 27+ years scaling marketing, eCommerce and AI across both sides of the Atlantic — bringing a systems-and-data mindset to provider-agnostic IoT.

Sensorwe is part of a sister family of products built by the same team — including LisaHola (voice-AI lead engagement) and FeedGenesis (AI product-feed automation). One vision across connectivity, voice and data: give businesses the AI infrastructure to grow smarter, in English and Spanish, from day one.

Ignacio Delgado is the Founder of Sensorwe. With over 27 years of experience in performance marketing, eCommerce, and software-led business growth, Ignacio has consistently delivered transformative results across automotive, retail, finance, and technology sectors — including years spent building and running AI-powered digital marketing operations for U.S. auto dealerships.

Originally from Madrid, Spain, Ignacio moved to the United States in 1998 after studying Physics in Spain, then continued his education in Computer Science at Drexel University, where he received the Outstanding Senior Award in Software Engineering for co-developing Hudson — a campus navigation system built on Dijkstra's algorithm, long before smartphone GPS was the norm.

He began his career as the fourth employee at Internet Order LLC (Stroll), which he helped grow into a Top 100 Internet Retailer with 300+ employees and 150% annual growth. Ignacio later joined Public Savings Bank as Director of Marketing & eCommerce, where he led the digital strategy behind their reloadable secured credit card — recognized as one of the Top 7 Secured Credit Cards in the U.S. by CNN.

Ignacio also served as Director of Marketing and eCommerce for CarVision.com and DriveHere.com, managing a $4M annual marketing budget across lead generation, predictive dialing, and campaign automation. He engineered cloud-based CRMs and a power-dial BDC with 60+ agents making 500K+ monthly calls, contributing to 332% growth in pre-owned sales.

As Director of Retail Marketing at Aroma360.com and HotelCollection.com, Ignacio scaled retail revenue from $2M to $27M, opened 22 stores, and built a team of 80+ — reducing cost per lead by 75% and growing perfume sales by 1450%.

At Off Lease Only, one of the largest independent used-car dealerships in the U.S., Ignacio managed a $1M/month ad budget supporting 2,500 vehicles/month and over $70M in monthly sales, and launched CarSquad.com (150% MoM growth, 4% Texas market share).

To date, Ignacio has driven over $1.34 billion in total sales, delivered 700,000+ leads, managed 8M+ calls, and overseen $42M+ in media spend across English and Spanish-speaking markets.

At Sensorwe, Ignacio is channeling nearly three decades of hands-on experience into provider-agnostic IoT that makes every device visible and every alert actionable — giving companies the power to scale smarter and faster.

"From launching high-performing credit cards to growing $70M/month dealerships — I've always built systems that drive real results. Sensorwe is the next evolution of that journey."